Pakshoma industrial production company was established in 1354 with the aim of producing household appliances. Pakshuma started its business under the Lady Wash brand with industrial design and production of semi-automatic washing machines and is now one of the largest manufacturers of household appliances in Iran and the Middle East. The products of this prestigious brand are produced in the categories of refrigerators and freezers, washing machines, dishwashers, vacuum cleaners and air conditioners according to the needs of Iranian consumers and export target market areas. Pakshuma Group has a special view on the development and use of modern knowledge in production and annually spends 4.7% of the company’s total turnover to invest in research and development of new products.
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In the past years, Pakshuma has cooperated with Philips (Philips) of the Netherlands and then LG (LG) of South Korea and developed products using the latest technologies in the field of household appliances, especially washing machines. As one of the most successful home appliance brands in the country, Pakshuma also cooperates with the world’s largest home appliance manufacturing companies, such as Haier Europe – Italy, which has reputable brands such as Kennedy, Hoover and Zerowatt, as well as Mydia Company. Midea) as the world’s largest manufacturer of laundry-detergent group of household appliances according to the assessment of Fortune Global Institute in 2017, has been able to introduce and offer its products in international markets.
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