Women’s cosmetic

Get to know the European Cosmetic market
The European beauty and health market is a significant and diverse sector that encompasses a wide range of products and services related to personal care, cosmetics, skincare, haircare, wellness, and more. It includes both luxury and mass-market brands, as well as a growing emphasis on natural and organic products. The market is influenced by various factors such as consumer preferences, cultural trends, economic conditions, and regulatory changes. Revenue in the Beauty & Personal Care market amounts to 133.70 billion USD in 2023. The market is expected to grow annually by 1.80%. The beauty and health industry has seen a significant shift towards digitalization. Online platforms, e-commerce, and social media play a vital role in marketing and selling products. Virtual try-on tools, augmented reality apps, and personalized recommendations have become common features in the online shopping experience. In the Beauty & Personal Care market, 29.1% of total revenue will be generated through online sales by 2023. The top three countries in the EU with the highest beauty and personal care consumption are Germany, France and Italy, each consuming more than 10 million euros. Source: www.statista.com